A user viewing the preferences center on a mobile device
Work

Enhancing Guest Experiences: An Innovative Approach to Personalized Digital Interaction


Project goals

5x conversion rates - 6.4% vs 1%
+2% weekly revenue

The new digital preference center, designed to tailor every aspect of a guest’s stay, from meals to entertainment and more.

Deliverables

  • Stakeholder interviews

  • Wireframes and mocks

  • Interactive prototypes