Project goals
Improved booking conversion
Pricing transparency
Easily accessible calendar
Reduced cognitive load
Superformula tied together native, web, and kiosk experiences under one design language that was uniquely MGM.
The calendar persists throughout the flow to make pricing both transparent and comparative.
A streamlined approach to room booking
Transparent pricing
Increased access to all resorts
Outcomes
50
releases in first year
+28%
higher conversion
+$10.4M
added revenue in 1st year
10x
increase in speed of deliveries
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