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Increase traffic to room booking & CVR
Optimize the mobile web experience
Incorporate new design system
Roll out new headless CMS
Outcomes
+7M
Annualized Incremental Revenue
4.2M
Annualized Incremental EBITDAR
+5%
Traffic to Booking
+3%
Conversion to Booking
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Our new accessible booking module streamlined the room booking flow by reducing the required steps for Vegas and regional guests.
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We visually highlighted MGMRI's diverse offer types, making it easier for guests to navigate to category pages that were previously hidden in a hamburger menu.
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We partnered with Marketing to create a visual slideshow showcasing each resort's iconic architecture, rooms, and amenities to help guests better differentiate between them.
Deliverables
New Homepage Experience
Interactive Prototypes
Documentation