Maximizing Marketing ROI With Custom Process and Tools

Summary

What challenges did we face?

Project goals

All-new design and content strategy

Shorten feedback loops between teams

Component library with WYSIWYG editor

Comprehensive guide to email marketing

Working on web and platform strategies inside MGM resorts Las Vegas offices

Deliverables

Component library
Campaign designer
Content strategy
Documentation

Outcomes

16

resorts on the platform

85%

faster delivery

+16%

clickthrough rate

12.5k

emails designed

This platform allows MGM to manage the creation and delivery of impactful marketing campaigns across all resorts in a single place.
Scott BaggettTeam Lead, Product, Superformula

Maximizing Marketing ROI With Custom Process and Tools

Summary

Technology

Teams

Services

What challenges did we face?

Project goals

Deliverables

Component library

Campaign designer

Content strategy

Documentation

Outcomes

16

85%

+16%

12.5k

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